Jadol Second is a sustainable fashion resale business specializing in second-hand shoes. The business operates primarily through social media platforms (TikTok, Facebook, and Instagram) using live selling sessions to showcase products, with WhatsApp as the transaction platform. Jadol Second addresses the growing textile waste problem in Indonesia by extending the lifecycle of footwear products while providing affordable quality options to style-conscious consumers.

The business model centers on curating pre-owned footwear, authenticating original branded items, and offering alternative options. Each product undergoes thorough cleaning, minor restoration when necessary, and detailed condition assessment before being offered for sale. This transparent approach builds trust with customers who might otherwise hesitate to purchase second-hand items.